Shopper Identity Protection Certification

Address concerns about identity theft and data protection by showing qualified customers that they’re covered with $100,000 Shopper Identity Protection.

Get Certified

Show that you care.

Sites that offer TrustedSite’s Shopper Identity Protection show they care about the security of their customers’ personal information. With the reassurance that they’re protected in case the worst happens, customers can complete their purchases confidently.

Because identity theft is a real threat.

$27.3 billion was lost to identity fraud in 2025¹, so it comes as no surprise that in 2026 over 90% of consumers have concerns about identity theft when shopping online.²

90% of consumers are concerned about identity theft when shopping online.²

Address concerns when they matter most.

Display the TrustedSite Identity Protection trustmark where identity theft concerns are strongest, such as the cart. This trustmark shows customers that if they experience identity theft within 90 days of a purchase, they may be eligible to receive up to $100,000.

See all trustmarks

Install conversion tracking code

To get TrustedSite’s Shopper Identity Protection certification, sign up for TrustedSite Certification Pro and set up the service in your account.

See how it works

Checklist

Earn the Shopper Identity Protection certification
Set an opt-in method for your customers to receive their protection

Start building trust and increasing sales.

Get Certified

¹ Source: Javelin
² 2026 TrustedSite survey of 1,250 consumers, conducted via SurveyMonkey Audiences.

* Shopper Identity Protection is provided by TrustedSite, LLC and Voyager Indemnity Insurance Company. Identity Fraud Expense Reimbursement is available to residents of the United States, its territories and possessions, Puerto Rico and Canada, excluding MN, TX & NY. Terms and conditions apply. View Summary of Benefits

Certifications