The following data is based on responses from over 600 US consumers surveyed in 2020.
How concerned are you about providing personal information (e.g., credit card, address, phone number) when shopping online at each of the following types of websites?
What is your biggest concern when shopping online?
Have you ever started to purchase an item online only to abandon the purchase because of any of the following concerns?
Which of the following statements verified by a third-party entity would increase the likelihood of making a purchase on an unfamiliar site?
We surveyed 608 consumers in the United States through Survey Monkey Audiences. Consumers were asked to select all the concerns they would have at each stage of the customer journey on an unfamiliar site. An unfamiliar site was defined as one they had not previously made a purchase on. The list of concerns appeared in a random order for each question.