The state of ecommerce trust in 2022

The following data is based on responses from nearly 600 US consumers surveyed in 2022.

92% of consumers are concerned about shopping on unfamiliar sites
32% more consumers are worried about shopping on their smartphones than in 2018
19% more consumers are concerned about identity theft than in 2018

How concerned are you about providing personal information (e.g., credit card, address, phone number) when shopping online at each of the following types of websites?

Stolen credit card information is the number one concern

What is your biggest concern when shopping online?

Nearly half of consumers have abandoned a cart because of concerns about business legitimacy

Have you ever started to purchase an item online only to abandon the purchase because of any of the following concerns?

Discover the top visitor concerns at every stage of the buyer’s journey with our free ebook.
Download Ebook
20 pages | Free

Third-party verification of claims can increase sales

Which of the following statements verified by a third-party entity would increase the likelihood of making a purchase on an unfamiliar site?


We surveyed 580 consumers in the United States through Survey Monkey Audiences in 2022. The list of concerns appeared in a random order for each respondant. This survey repeated questions from surveys in 2018 and 2020.