Response from americanfloormats.com
Thanks for reaching out to us about your concerns. These custom paper floor mats are made to order, which first requires a design proof for the customer's approval, then a custom metal print plate needs to be manufactured in order to consistently run off hundreds (and very often thousands) of mats with uniform color and consistent quality and, finally, the actual mats must be produced, which all adds up. We're sorry if there was any confusion regarding this information. We have a note on the product page regarding the charge for the print plate (especially since this is one of the few items that require a set up fee) and we see that this pricing and the longer than normal lead time were communicated via email several times during the ordering process. Also, please note that these mats are manufactured with a very heavy-gauge paper that's coated to protect against moisture, grease & spills and designed for this specific use. Again, we apologize for any misunderstandings.